Superdry Sport to design Invictus UK team kit for next year’s Games
as agreed a deal to design and provide free bespoke technical sports kit and team clothing for UK Team competitors and supporters at next year’s Invictus Games.
Invictus Games Toronto 2017, UK Team supported by Help for Heroes
Under the deal, Superdry Sport’s in-house team of designers and technicians will create full technical competition wear for the competitors taking part in the international adaptive sporting competition in Sydney.
The Superdry Sport team will work with a selected group of previous competitors, drawing upon their guidance and expertise to ensure the specialist requirements of the Team are met. Superdry Sport will also make training and team leisure clothing. All the specially designed kit will be available for the full UK Delegation – covering competitors, family and friends and staff and Games guests.
The deal has been agreed with the UK Delegation to the Invictus Games, which is a partnership between the Ministry of Defence, Help for Heroes (H4H) and The Royal British Legion (TRBL). H4H are responsible for training, selecting and developing the UK Team, with TRBL taking responsibility for the Friends and Family.
The Invictus Games is an international adaptive multi-sport event, created by Prince Harry, in which wounded, injured or sick service personnel and veterans take part in sports including wheelchair basketball, sitting volleyball, and indoor rowing. Launching the first Invictus Games in London in 2014, the Prince said that the Games would “demonstrate the power of sport to inspire recovery, support rehabilitation and demonstrate life beyond disability”.
At next year’s Games in Australia more than 500 competitors from 17 nations are expected to take part in 10 different adaptive sports. The Games will take place from 20 – 27 October with events being held across Greater Sydney, including Sydney Olympic Park and on and around Sydney Harbour.
The news follows the significant expansion of Superdry Sport’s offering in stores and online and the opening of the first standalone Sports shops. Superdry Sport is designed to push the boundaries; combining extreme colours and graphics with pioneering fabrics, moisture wicking technology and impeccable attention to detail both inside and out.
Euan Sutherland, chief executive of Superdry, said: “The Invictus Games has shown how the power of sport can help injured service personnel, veterans and their families and inspire us all. At Superdry we are very proud to have been chosen to provide the clothing for the UK team and the wider delegation. Our Superdry Sport range represents everything that Superdry stands for – great design, technical expertise, attention to detail and constant innovation.”Sensitivity: Operational
Jayne Kavanagh, UK Team Chef de Mission, said: “We are incredibly pleased and proud to be working alongside Superdry to continue supporting the recovery journeys of those whose lives have been affected by injury or illness.
“The legacy of the Invictus Games is clear to see through the fact that more hopefuls than ever before have registered their interest for a place on the 2018 UK Team. The Invictus Games in London, Orlando and Toronto demonstrated how powerful sport is as a means of rebuilding confidence as well as aiding physical and mental recovery. The Games will continue to get bigger and it is important the UK Team and supporters are comfortable in the kit they wear, something we are confident Superdry Sport will deliver.
“Through offering support to our veterans and service personnel on their Invictus journey, Superdry Sport are helping to empower them to look beyond illness and injury, regain their purpose, reach their potential and have a positive impact on society.”
Bernie Broad, a former Army Major with the Grenadier Guards, was the UK Team Captain at the Invictus Games 2017 in Toronto. Bernie lost both his legs below the knee due to injuries sustained in an explosion in Helmand Province in 2009. He underwent four and a half years of extensive surgery whilst at the same time undergoing rehabilitation at DMRC at Headley Court.
Speaking about the announcement, he said: “The Invictus Games empower and inspire all of us as competitors to be the best version of ourselves. Having a globally-recognised British brand endorse the British team will give athletes an extra sense of pride when they wear the kit and represent their country. Additionally, there will be added motivation to show the world that we can push our limits and that we can still achieve our personal bests in a life post injury or illness.”