Starbucks launches new energy drink

If Starbucks is your go-to spot for a caffeine boost, soon your options will include house-branded energy drinks. The company will roll out Baya Energy online and in grocery stores this week, before the drinks hit U.S. Starbucks locations in March. The new offering marks the coffee giant’s first foray into the energy drink market, which one expert notes may prove to be a tall order as the space is “dominated by a small number of brands that have intense consumer loyalty and strong brand equity.”

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