In pictures: Inside Asos’ first-ever physical stores in Nordstrom

Asos has created its first stores within Nordstrom in the US

Online fashion giant Asos has launched its first in-store collection with Nordstrom, marking its first bricks-and-mortar presence anywhere in the world.

Asos ranges will initially be available in 10 Nordstrom stores including in Los Angeles, New York, Dallas and Chicago, and on the US department store’s website. The store-in-stores will carry a more than 650 styles across womenswear and menswear with an average price point being below $100.

The Asos store-in-store follows the launch of the Topshop brand – which the online retailer acquired last year – in Nordstrom stores last summer.