Category Archives: How to to do retail ……
Apple caves to Taylor Swift and decides to pay artists during its 3-month Apple Music customer trial period
Less than a day after Taylor Swift called Apple’s decision not to pay musicians any royalties during its three-month free trial period of Apple Music “shocking, disappointing, and completely unlike this historically progressive and generous company” on Tumblr, the company has changed its position.
Apple senior vice president Eddy Cue announced on Twitter that the company had reversed its decision and would pay artists even during the customers’ free trial period.
“Apple will make sure that artists are paid,” Cue tweeted, continuing: “Apple Music will pay artists for streaming even during customers’ free trial period. We hear you @taylorswift13 and indie artists. Love, Apple.”
Following the announcement, Swift wrote on Twitter that she was “elated and relieved” at Apple’s decision.
Last week, BuzzFeed reported that Swift had pulled her wildly popular “1989” album from Apple Music because of the streaming service’s decision not to pay royalties during its three-month trial period. That followed her decision last year to remove “1989” from Spotify because she didn’t think the company gave enough money to artists.
Swift’s post decrying Apple’s lack of initial royalties got plenty of attention Sunday, and Apple listened to her criticism.
“I did reach out to Taylor today, and talked to her, and let her know that we heard her concerns, and wanted her to know that we were making changes,” Cue told Re/code on Sunday evening. “She was thrilled to hear from us and that we were making the change, and we were grateful for that.”
Cue added that Swift’s letter, in combination with complaints from other artists, made Apple change its policy.
Apple originally had planned to pay music owners 71.5% of Apple Music’s subscription revenue after the trial period ended, Re/code previously reported, which was “a few percentage points higher than the industry standard,” to account for the longer trial period.
Now, Cue tells Re/code that Apple plans to pay rights holders on a per-stream basis, though he didn’t disclose the amount the company would pay per stream.
Swift responded positively to the announcement.
I am elated and relieved. Thank you for your words of support today. They listened to us.
Apple Music will officially launch June 30, with every potential customer receiving a three-month trail period before paying $9.99 monthly.
This is how Aldi is killing Waitrose in Britain’s supermarket price warAldi has been called the world’s best grocery chain.
The German company has more than 8,000 stores around the world and is rapidly expanding. Aldi attracted over half a million new customers this year and hurdled over Waitrose to become the sixth biggest supermarket in the UK.
One reason people love Aldi?
The brand’s famously low prices. Its low prices meant that the chain saw a 7% increase in basket sizes and an increase in sales of 16.8% in the latest period, much higher than any of its UK competitors.
Aldi employs a few smart strategies to allow them to sell groceries for so cheap.
1. Private labels
Unlike Sainsburys, ASDA and other UK supermarkets, you won’t find many brand names at Aldi.
About 90% of the products at the grocer are private-label. By eliminating the middle man, Aldi can pass the savings on to consumers.
Aldi sticks to private labels and offers fewer items than the typical grocery store, a strategy also used by Costco. While the typical store offers 40,000 items, Aldi offers just 1,400.
Selling fewer items increases sales volume and helps drive discounts.
2. No-frills design
Aldi uses boxes instead of shelves when possible, according to frugalbites.com. This frees up workers from having to stock shelves constantly. Once a product runs out, the workers simply replace it with a box.
Stores utilize natural and energy efficient lighting to cut down on utility costs.
3. Insane efficiency
Aldi has designed a business that is so efficient that it needs fewer workers than the average grocery store.
The company arranges for milk to arrive on racks so it can be restocked in seconds, according to frugalbites. Produce is packaged together and sold so cashiers don’t have to weigh items at check-out.
Even Aldi’s private-label packaging is designed for easy scanning with its check-out systems.
4. Puts customers to work
Aldi asks customers to bring bags from home for their groceries. If they want bags, they have to pay a small fee for them.
Customers also pay a quarter deposit to use a shopping cart at Aldi.
“The shopping cart rental system is one of many Aldi efficiencies that enable us to keep our prices so low,” the company writes on its website. “By not having to hire someone to police the shopping carts, we are able to pass the savings on to our customers.”