M&S becomes first major UK retail brand to incorporate Passbook into its app

Marks & Spencer has added My Offers, a new feature on its iPhone app, which provides customers with exclusive personalised deals, the latest promotions and a dedicated hub to host vouchers that can be redeemed both in store and online to its iPhone app.

My Offers will compile deals sent to a customer by email, direct mail or text – allowing registered users to access all of their offers in a single location. These offers can be saved directly into Apple’s Passbook – so customers can quickly and easily add M&S offers alongside other discounts, deals and tickets they have stored on their mobile.

Customers will receive an alert when new deals arrive and a reminder when an offer is about to expire. The new app update also enables customers to share selected deals with friends and family via social media.

Kyle McGinn, Head of Digital and New Channels at M&S explains: “Customers have told us they sometimes miss out on deals because they’ve left a voucher at home or forgotten to use it in time. The new My Offers feature on our app means you’ve got all of your deals in your pocket – ready to use wherever and whenever you want to. It allows us to offer customers more personalised deals that better reflect their shopping preferences.”

The latest app update includes a number of other new features including one click purchase at the checkout, improved navigation and search functionality.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Blog at WordPress.com.

Up ↑

%d bloggers like this: