Louis Vuitton is centrally heaquartered in Paris but also has an outpost in the UK Photo: REX
Louis Vuitton will be the first company to inhabit the Gidiron building at One Pancras Square when it decamps some two miles from Bond Street, Mayfair to King’s Cross.
Formerly a red-light district, the area once simply known for its seedy night activities and trains serving the north of England, has benefited aggressively regenerated. It is now home to the beautifully restored Renaissance Hotel, Central Saint Martins College of Art (alumni include Sarah Burton of Alexander McQueen and Stella McCartney) and conveniently for the Paris-based company – the Eurostar, which whizzes passengers to the Fench capital in just over two hours.
Vuitton have chosen a 10,000 sq ft space on the fifth floor of the building, which has been designed by David Chipperfield Architects.
And they’re not alone – Google and French bank and financial services company BPN Paribas have also committed to the development.
Louis Vuitton recently appointed former Balenciaga creative director Nicolas Ghesquière to take over from American designer Marc Jacobs, who left the fashion and luggage house in October after 16 years.