Trollbeads announces first UK concept store

Danish charm bead jewellery brand Trollbeads announced it will open its first UK concept store at 21 Market Street, Cambridge, this November.

Trollbeads announces first UK concept store

Trollbeads UK chief executive said: “The location, in a busy shopping street at the centre of the beautiful city of Cambridge, is a perfect beginning for us to build our high street presence which is hugely important in increasing consumer awareness of our product and will benefit our business and that of our retailers.

“Cambridge is our first franchise in the UK and we look forward to opening further stores throughout the country in the future.”

A franchise agreement was signed at Trollbeads’ international headquarters in Copenhagen with the owner of the Cambridge store, Shay Ginat

With 12 years of experience trading in contemporary jewellery Ginat said: “With many years experience of retailing composable jewellery, we are ideally placed to work with the original charm bead company.

“The quality and craftsmanship of Trollbeads is what originally excited us about the brand and the ethos of the company is a great fit for our own.

“Looking forward we are thrilled to be part of this new and exciting chapter for Trollbeads in the UK.”

The first franchise dedicated to selling the Trollbeads’ jewellery collection is scheduled to officially open its doors to the public on November 21, preceded by a VIP launch evening on November 20.