Cape Union Mart acquires children’s clothing retailer Keedo

Cape Union Mart Group says it has acquired Keedo, a South African designer and manufacturer of quality children’s clothing.
Keedo adds 25 stores and a factory to Cape Union Mart Group’s retail footprint of nearly 220 stores and their K-Way factory. The group now provides employment to approximately 3,000 people.
While Keedo will be wholly owned by Cape Union Mart Group, the fourth generation family business privately owned by the Krawitz family, the chain will continue to operate independently under the stewardship of Nelia Annandale.
The Cape Union Mart Group currently comprises four national retail chains. Cape Union Mart, is South Africa’s leading retailer of outdoor equipment and apparel. Poetry, focusses on clothing, homeware and eclectic gifts for the modern woman. Old Khaki is aimed at casual wear for trendy young men and women.
Tread & Miller is the Group’s youngest chain, focussing on urban footwear. The first Tread & Miller store opened a year ago and has already grown into a 20 strong chain.