Salvatore Ferragamo has opened first monobrand store in Denmark, inside the prestigious Department Store ILLUM, in Copenhagen, on Østergade, marking the launch of the Florentine brand’s direct presence in Scandinavia. The new Salvatore Ferragamo store, which extends over a total surface area of about 180 sqm, and has two display windows overlooking the street, offers Men’s and Women’s leather collections, together with silk accessories, eyewear, watches and fragrances.

Access to the store is both from the street and from inside the department store ILLUM, through a passage made of slats of light and stone. Founded in 1891, ILLUM is the premium shopping destination in Scandinavia, with a vast selection of the best international fashion and luxury labels, as well as a variety of Scandinavian brands. In 2013, ILLUM was acquired by La Rinascente as part of the retailer’s strategic plan to expand abroad.