Superdrug is offering discounts on some of its most popular products for the next two weeks after asking customers to vote for their favourite brands.
The ‘Loved By You’ campaign saw around 8,000 of the retailer’s loyalty card customers vote for their preferred products. Brands on offer include Olay Total Effect Day Cream, Paco Rabanne Lady Million and Lynx Body Spray.
The campaign runs in Superdrug’s stores nationwide until July 28 and on its website.
Superdrug marketing director Matt Walburn said: “Our customers’ views are highly important to us and we strive to offer them the most competitive and innovative products on the high street.”
Last month the retailer, which is owned by Hong Kong health and beauty retail group AS Watson, reported a 31% rise in full-year pre-tax profits off a 5% rise in sales.
It revealed in April plans to open 100 new UK stores over the next three years.