Tesco to trial Currys PC World outlets in store
Tesco and Dixons Carphone have announced a new partnership which will see two Currys PC World concessions opening within Tesco Extra stores this summer. The first store is scheduled to open in July at Tesco’s Milton Keynes Extra store, followed by a second concession at its Weston Favell Extra store in Northampton later in August.
A tailored range of Currys PC World products will be on offer in the outlets including televisions, computers, white goods and accessories. Laptop repairs, advice and comparison services – allowing customers to explore switching broadband and energy supply – will also be available.
‘We’re always looking at ways to offer our customers the best possible range of services in our stores. We think this is a winning combination for customers and look forward to opening the first outlet in our Milton Keynes store in July,’ says Matt Davies, UK CEO of Tesco.
‘Customers tell us they want to pick up the latest electrical products conveniently and at competitive prices, with expert advice and from someone they trust to keep them working seamlessly. This trial gives them all of this during a weekly grocery shop, which we hope they will enjoy,’ adds Katie Bickerstaffe, UK & Ireland CEO of Dixons Carphone.